Welcome to Cloudtopia!

Like the birth of a human being, the birth of a new blog is always an interesting and formative time.

The first posts always reflect a certain insecurity about the blog’s own existence. It opens its eyes to the world and starts to communicate. And yet like the newborn, nobody can really say just yet what exactly the blog’s character will come to be — what issues it will wrestle with, what personality it will take on as it grows older. The future is clouded — even mysterious.

As any new project takes life, however, there is always a great sense of hopeful optimism about what may come to occur; Which is exciting — like a clean, fresh, Spring morning.

In the case of this blog, Cloudtopia — which is launching today — we do know certain things which will shape its future.

Firstly, Cloudtopia has been set up by software as a service company Salesforce.com to help cover its Cloudforce conference being held at Singapore’s Raffles City Convention Center on the 25th of May — as well as associated events being held today (the 24th).

Consequently, it will chronicle the coolest things to happen over those two days, aiming to provide a window into the events for those not attending, as well as giving attendees a forum to provide an online focus to go along with the real-world proceedings.

In Singapore, Cloudforce2 will feature a keynote presentation from Salesforce.com chief executive and chairman Marc Benioff, and other senior Salesforce.com staff such as Lindsey Armstrong, the company’s executive vice president for the Asia-Pacific and Japan region.

And other Salesforce.com ‘rockstars’ like the company’s director of Platform Research, Peter Coffee — who is also a prolific blogger on Salesforce.com’s Cloud blog — will also be here.

(Well, in fact he’s here already — we bumped into him last night!)

But it’ll also be more than that. Salesforce.com customers and partners will also be here — and we’ll be aiming to tell their stories. And although Cloudforce2 kicks off tomorrow the 25th of May, there are a stack of events being held today (the 24th of May) for journalists who have already flow into Singapore, so we’ll be covering these events live through Cloudtopia and Twitter as well (the Cloudforce hashtag will be #cloudforcesg).

Your host throughout the proceedings will be me — Renai LeMay!

Just to make it clear, I’m not a Salesforce.com employee — although I do know a great deal about the company, as I’m one of Australia’s best-known technology journalists.

I’ve previously have worked for ZDNet.com.au and the Australian Financial Review, but my main job is running my own company — LeMay & Galt Media — and especially its main publication Delimiter, which licences articles to a number of technology publications in Australia.

But Salesforce.com has invited me up to Singapore for these two days to help them out with Cloudtopia. So you’ll be hearing a lot from me over the next two days.

Anyway, that’s the first post out of the way, on with the show!

Image credit: Nate Brelsford, royalty free


About Renai LeMay
Writer + technologist, but not sure in which order any more. I work for strategic ICT consultancy @ctogroup. In the past I was a journalist + political staffer.

One Response to Welcome to Cloudtopia!

  1. Pingback: A new beginning « Cloudtopia

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