Projections by the park

The crowd gathers for Chris Morris’ keynote

It was a packed house at IDC’s cloud computing conference at the Sheraton on the Park in Sydney. Overlooking the Australian version of Hyde Park, scores of C-level executives enjoyed finger food and endless cups of strong coffee before trudging off to a keynote speech by Chris Morris, IDC’s cloud computing guru for the Asia Pacific region.

Morris’ oratory was clearly well rehearsed, so much so that he even referred to the fact he has given the talk in several different countries. Having been to dozens of these types of events over the years, it was a note-worthy moment to see that nobodies eyes glazed over when the definition of cloud computing was raised.

One of the big attention-grabbing statements to come from Morris’ address, was the idea that we have seen the peak of email usage, with the future going to be focused on the rise of collaborative platforms.

This type of rhetoric isn’t all that new, The Wall Street Journal prophesized it in 2009,and many others then had a stab at the concept, including Gizmodo.

Though there is a compelling argument to be made that many users prefer social networks and instant messaging, and really only utilize email because they have too, particularly in younger generations.

The conference ticked along at a steady rate, with speakers from various cloud computing vendors as well as a case study presented by Karen Holt, head of information services at the National Maritime Museum. Holt’s presentation was extremely well-received, particularly as she joined the panel for the question and answer (Q&A) session at the tail end of the conference.

The Q&A panel at IDC’s Cloud Computing Conference 2010

Though you couldn’t be sure if the room was still packed to capacity due to the prize draw being held at the end (not that conference organizers delay them to keep people around, right?), the enthusiasm level was still kicking during the Q&A panel.


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