Lunch with Marc Benioff and Cloudforce food

We chatted to this partner on the floor at Cloudforce in Singapore and asked him how he thought Marc Benioff’s speech would go. “I had lunch with him at the New York event!” he said.

And with all the amazing odours coming out of the floor at Cloudforce, we couldn’t resist taking a brief video of the delicious food attendees were treated to.


Altium CIO Alan Perkins: Video interview

We didn’t quite get this video ready in time for the last post, but we also interviewed Altium chief information officer Alan Perkins — whose company is a very heavy user of, about what he thinks about the company’s services, what he likes, and what can do better.

Alan’s a great guy — and he’ll talk tech until the cows come home, so we had to cut down the interview a little ;)

Customers on Salesforce: What’s good, what can be done better

In these videos filmed yesterday, we asked two customers from across the Asia-Pacific region about the company. The questions were:

  • How does your company use
  • What do you like about as a solution?
  • What can do better?
  • What do you think of the upcoming Chatter product from

The first video is with Sumeet Vaid, founder and MD of Ffreedom Financial Planners:

And secondly, Toby Koh, managing director of Ademco:

Saasy gets his groove on: Video

Wandering around the showroom floor at Cloudforce, we bumped into mascot Saasy getting his groove on.

Things are heating up

Not many of the attendees at Cloudforce have arrived just yet (although we did see a few getting some work done on their laptops in front of the registration desk. But support staff, and food and drinks have started to flood in to support the expected thousands of guests.

That registration desk — completely empty yesterday — now hosts several dozen staff — although they don’t have much to do just yet!

A sea of goodie bags await attendees.

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What is the definition of cloud computing?

Several speakers at the company’s Cloudforce conference in Singapore yesterday went to great lengths to define what exactly they felt the term ‘cloud computing meant’.

There is a great deal of debate at the moment within the IT community about whether cloud computing can encompass a variety of platforms — for example, extensible infrastructure hosted within a companies’ own datacenters, infrastructure hosted within an IT services company’s datacenters (for example, Fujitsu or CSC), and then infrastructure hosted within a technology vendor’s datacenters (for example, or Microsoft).

Many in the industry are also interested in defining the term ‘private cloud’ in this context. executive vice president for the Asia-Pacific region and Japan, Lindsey Armstrong (pictured), referred to what she called “cloudy” or “ghost cloud” for solutions that didn’t go to the level of software and hardware abstraction as’s — which are hosted entirely within its own datacenters.

“Private cloud to me is just a datacenter, re-branded,” said Armstrong.

The executive added that the term ‘private cloud’ was really more towards the ASP model that received quite a degree of hype throughout the 1990s and earlier this decade.

Referring to cloud computing solutions that were on customers’ own premises, director of Platform Research Peter Coffee was even more blunt.

“If someone shows up with a large truck and says ‘I have your cloud here’, contradiction alarms should ring,” he said.

Coffee also took a stab at Microsoft’s rival Azure cloud computing solution, which he said had “finally” arrived this year, “after a year and a half of it being discussed as a brand”.

In general, Coffee is a strong evangelist for cloud computing. He said he was “happy to be challenged over dinner” by anyone who could find an example of where something couldn’t be done in the cloud. “I’d be very happy to find you an example,” he said.

You can view the full video of Armstrong’s presentation — which also included details of’s APAC financial results for the first quarter of 2011, below.

What would you ask CEO Marc Benioff?

Later on today at the Cloudforce conference in Singapore, I’ll be attending a keynote presentation and then media question and answer session with chief executive and founder Marc Benioff.

If you have a question that you would like to ask Benioff, post it in the comments below this article, or send me a tweet on Twitter (I’m @renailemay) and I’ll do my best to get it into the Q&A session.

Benioff is an interesting guy. You can read more about him on his Wikipedia page or’s official site, but suffice it to say that he’s pretty much a self-made man. After a successful career at Oracle, he started in 1999 in a rented San Francisco apartment — its mission to stop providing software and start providing services to customers.

And we all know how that went — isn’t quite as big as Oracle yet — but it’s certainly not doing too badly ;)

Personally I’m most interested in hearing from Benioff about what the main obstacles along the way have been to his success — and also about how he pushed past them.

Poetry in motion at Cloudforce

Sometimes professional photographers can really capture the essence of a person if they take *just* the right shot, at just the right angle, when that person isn’t really watching — and I think this happened yesterday :)

A stack of photos taken by’s event photographer at the Cloudforce media briefings yesterday have been posted on the official Asia-Pacific Flickr account — and I think some of them are just stunning. Here are some of my favourites.

I like this photo of Lien Foundation’s chief executive Lee Poh Wah, because I feel you can see the passion for his cause just rolling off him. He really cares about Lien’s mission to bring about a better world.


Read more of this post and Lien Foundation: Video

Yesterday announced a partnership with the Lien Foundation — a Singaporean philanthropic house, to invest $1 million each into better technology solutions for non-profit pre-school centres in Singapore over the next 18 months.

I posted some initial thoughts about the project here, and we’ve now also posted the video of the press conference online. The video is broken up in to five parts.

Attending was Nadhira Koyakutty, head of Early Childhood Education at Persatuan Pemudi Islam Singapura (PPIS), executive vice president of Asia-Pacific & Japan, Lindsey Armstrong, Lien Foundation CEO Lee Poh Wah and Presbyterian Community Services executive director Laurence Wee.

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It matters when we care about helping others

When I arrived in Singapore last night to start blogging for’s Cloudforce initiative, I was surprised to find that one of the items the company had put in its welcome pack for journalists was a book.

It was entitled The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy, and was put together by chairman and chief executive Marc Benioff with the assistance of Carlye Adler.

Last night and this morning I took a little time out to check out this tome, and learn a little about the corporate philanthropic activities of (they go right back to the foundation of the company, even when it was a tiny startup), as well as other massive tech giants such as Intel and Dell and even non-technology companies like Starbucks.

What I found surprised me. It seems that even when executives like Benioff and Dell were pursuing radical shake-ups of the world’s technology markets, they had an eye for doing good. uses a model which it calls ‘1/1/1’ – as a company it devotes 1 pecent of its time, equity and product to increasing the effectiveness of non-profits in pursuing their social missions.

And this morning at a press conference we had a chance to see some of this change in action, with the company announcing a partnership with Singaporean philanthropic house the Lien Foundation that will provide technology solutions to Singapore’s non-profit pre-school sector (further details about this initiative will be online tomorrow).

Now it would be easy to write off’s efforts in this vein as just your normal corporate charity work – many companies contribute back to the community, and it’s almost expected of large corporates these days.

But what struck me about the announcement was not what was announced, but how.

As’s executive vice president for Asia-Pacific and Japan, Lindsey Armstrong, revealed the details of the plan and took questions from the press, it was clear she had personally invested some effort into this one and felt quite passionately about aiding Singapore’s pre-schools to get better access to technology.

(As several speakers pointed out, many of the pre-schools have almost no technology support at all – or it is very rudimentary).

Lien Foundation’s chief executive Lee Poh Wah also clearly felt very strongly about the ability of technology to improve things, and this shone through in the energetic way he approached the subject, waving his hands around, his eyes flashing and enthusiastically taking questions.

When you see people passionate about a subject like this, the enthusiasm spreads and it can’t help but catch fire in your mind.

All of this led me to thinking about how I should approach philanthropy in my own company. If Marc Benioff insisted on integrating philanthropy into his business right from its beginning, why aren’t we all?

I don’t have the answers just yet, but it’s something I will keep thinking about.

In the picture, from left to right: Nadhira Koyakutty, head of Early Childhood Education at Persatuan Pemudi Islam Singapura (PPIS), executive vice president of Asia-Pacific & Japan, Lindsey Armstrong, Lien Foundation CEO Lee Poh Wah, Presbyterian Community Services executive director Laurence Wee.